Are websites only for companies that want to generate income directly from their sites like Amazon? Can they replace all other advertising methods? No. A website may not pay for itself directly, but it will have a large impact on other costs.
Save printing and postage costs
For every new potential client you spend money printing brochures and sending information packs. You could make your brochures available online. No printing costs for you; no postage costs; and the customer gets the information immediately.
What do you do with the out-of-date brochures? Bin them? That is money you are throwing in the recycling bin.
If your website does nothing more than save 50% of your printing costs, it will easily pay for itself.
Save wages
Many businesses regard their websites as an extremely cheap employee. It keeps your clients up-to-date, it answers frequently asked questions, it reduces the costs associated with posting brochures. It works 24/7, 365 days a year, requires no holiday or sick leave and doesn’t answer back.
Increase value from advertising
You probably list your business in the local directory or the local press. What makes someone choose your business over another? Do they start at AAA-Business and call everyone until ZZZ-Business? They will choose a selection of companies that look most likely from the advert. How can you stand out?
A website is a great tool for converting a reader into a customer. It gives them the information they need to be convinced that you can do what they need. It is then up to you to work on the price and the relationship.
Cut out employment agencies
Your website is a free job advertisement. It is open to a global audience. You may never need to pay an agency again.
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