Business has long been wise to the art of self-promotion – its existence depends on it. Website ownership just is another arrow in the quivver of modern sucessful marketing.
Promote your services
A website allows you to showcase your products and services for everyone to see. You can explain the benefits and compare it with other products and services. It’s also an opportunity to introduce the professionals providing the service.
Think of your website as a supermarket. You go shopping with your list, but always come away with something you didn’t plan for – because you saw it.
Use your clients
Business derived through recommendation is always more valuable business. Make it easy for your clients to promote your company with a website. Your name is always far more memorable than a phone number, so use it.
How can email improve your impact? You have a sign on your shop or the side of your van. You have letter headed paper and a business card. All professionally presented. Yet your email address is MyAcmeBusinessName@hotmail.com . A hotmail address is simply not acceptable in business. Besides which, why are you advertising hotmail, when you could be advertising your own business?
An email address with your own company name is a great way for you to advertise your business among your various contacts. If you also give email addresses to your employees, you can use them to promote your company among their contacts too.
Competitive edge
A 2007 BT survey found that only 40% of small businesses have a dedicated website, and another survey in Nottingham 2006 found that 78% of small businesses could not be found easily on the internet. With 98% of Britain’s 24 million active web users searching the Internet on a regular basis, getting found on the internet is crucial to your success.
More anecdotally, many internet users say that if they can’t find a business online, it does not exist.
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