If you get your Search Engine Optimisation right, you may never need to spend money on online marketing, but it’s an option that’s worth investigating.
Free marketing
Before spending any extra money on marketing your website, look at your current marketing activities (directory listings, business cards, vans) and see if you can add your website address for free. And don’t forget that with your own website domain, you can also create email addresses with your company’s name.
Forums & Blogs
Do you go to particular trade sites looking for information on particular topics? Do they have a forum or blog? Participate. It’s a great way to share your website url, and it will appear on a page that is relevant to your site.
Twitter / Facebook
Compared to Twitter and Facebook, search engines are positively sluggish if you want to get your message out. Your business doesn’t have to be high-tech or trendy to benefit from using social media. More and more businesses are finding that social media can be used for interacting with customers and for making it easy for others to big you up.
Paid Advertising
Google Adwords(pic)
Google is by far the biggest internet company around. Though they are famous for search, most of their income is derived through their advertising product called Ad-words. The premise behind Ad-words is that you bid for particular keywords so that an advert for your business appears on another relevant website.
It’s very easy to set up, and also very easy to spend a lot of money. To get the most out of this kind of advertising product it is essential to make sure your website is relevant to the keywords you are bidding on (in the same we as we discussed in Search Engine Optimisation). To get it right is almost like a black-art. Again, Get up and Running can help. We know all about keywords, and know how to get the most out of them.
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