You only need to research SEO a short while to be familiar with the two terms: “keywords” and “link building”. It’s easy to get fixated on keywords and link building and ignore the obvious: good relevant content built into an easy to understand web page.
Search Engine Optimisation Built in
Everything we do in creating a web page template has SEO built in: all the links, images and structural elements are built on the principle of “Semantic Markup”. Essentially, this tells the search engines what it is they are looking at. Is it a heading? Then use heading tags for that. Is it a picture? Say what the picture is of.
For the search engine this is building up a picture of what your site is about. Search engines don’t just count words, it notices where words are. Titles are important, headings are important & links are important. But they must be used correctly to get the benefit. If you make all your text a heading the search engine has nothing to contrast the contents with.
Computational Linguistics / Natural Language Processing
Unlike other web developers and SEO professionals we have a very deep knowledge of how words work for humans and how they work for computers. A significant component of a search engine is its Natural Language Processing engine. Its task is to understand what people are asking when you click search and find the web pages that match that query.
We have developed tools that mimic what search engines do with the words on your page to find out truely what each page is about. You’d be surprised by the results.
When we analyse a website we produce a detailed Excel report that gives an overview of the whole site and each individual page. We also find it useful to do the same process on your competitors’ sites.
Together with this report, we produce a Recommendations report with a plan of action going forward.
Ultimately, though, Search Engine Optimisation is about the content.
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